:root{--bg:#f5f6fa;--card:#fff;--tx:#1b1f3b;--mu:#5c6180;--bd:#dfe1ea;--ac:#1b1f3b;--ac-d:#2e3462;--ac2:#ecf9d6;--ac3:#d3f0a6;--lima:#b8f35a;--wa:#fff4dc;
  --f-d:"Bricolage Grotesque",system-ui,sans-serif;--f-ui:"Figtree",system-ui,-apple-system,"Segoe UI",sans-serif;--r:18px}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--tx);font-family:var(--f-ui);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}
a{color:inherit}
img{max-width:100%;display:block}
.wrap{max-width:1080px;margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--f-d);letter-spacing:-.02em;line-height:1.1;margin:0}
h1{font-size:clamp(36px,6vw,60px);font-weight:800}
h2{font-size:clamp(28px,4vw,40px);font-weight:700}
h3{font-size:20px;font-weight:700}
p{margin:0}
.mu{color:var(--mu)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:52px;padding:0 24px;border-radius:14px;font-weight:700;font-size:17px;text-decoration:none;border:1.5px solid transparent;transition:transform .15s,background .15s}
.btn:active{transform:scale(.98)}
.btn.pri{background:var(--ac);color:#fff}
.btn.pri:hover{background:var(--ac-d)}
.btn.sec{background:var(--card);border-color:var(--bd)}
.btn.sec:hover{border-color:var(--ac)}
.btn svg{flex:0 0 auto}

/* Encabezado */
header{position:sticky;top:0;z-index:10;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid transparent}
header.sombra{border-bottom-color:var(--bd)}
.nav{display:flex;align-items:center;gap:18px;height:64px}
.marca{display:flex;align-items:center;gap:10px;text-decoration:none;font-family:var(--f-d);font-weight:800;font-size:24px;letter-spacing:-.02em}
.marca img{width:36px;height:36px;border-radius:10px}
.nav .links{display:flex;gap:22px;margin-left:auto;font-weight:600;font-size:15px}
.nav .links a{text-decoration:none;color:var(--mu)}
.nav .links a:hover{color:var(--tx)}
.nav .btn{min-height:42px;padding:0 18px;font-size:15px}
@media (max-width:720px){.nav .links{display:none}.nav .btn{margin-left:auto}}

/* Portada */
.hero{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;padding:56px 0 40px}
.hero .chip{display:inline-block;background:var(--lima);color:var(--ac);font-weight:700;font-size:14px;padding:6px 12px;border-radius:999px;margin-bottom:18px}
.hero p.sub{font-size:20px;color:var(--mu);margin:18px 0 28px;max-width:34ch}
.ctas{display:flex;gap:12px;flex-wrap:wrap}
.tranqui{margin-top:14px;font-size:14px;color:var(--mu)}
.tel{position:relative;justify-self:center;width:min(320px,80vw);aspect-ratio:390/760;border-radius:44px;background:#1b1f3b;padding:10px;box-shadow:0 30px 60px -20px rgba(27,31,59,.35),0 10px 20px -10px rgba(27,31,59,.2)}
.tel img{width:100%;height:100%;object-fit:cover;object-position:top;border-radius:34px}

@media (max-width:860px){.hero{grid-template-columns:1fr;gap:40px;padding-top:36px;text-align:center}.hero p.sub{margin-inline:auto}.ctas{justify-content:center}}

/* Beneficios */
.franja{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin:24px 0 72px}
.ben{background:var(--card);border:1px solid var(--bd);border-radius:var(--r);padding:20px}
.ben .ic{width:44px;height:44px;border-radius:12px;background:var(--ac2);color:var(--ac);display:grid;place-items:center;margin-bottom:12px}
.ben h3{font-size:17px}
.ben p{font-size:15px;color:var(--mu);margin-top:4px}
@media (max-width:860px){.franja{grid-template-columns:1fr 1fr}}

/* Funciones con capturas */
section{scroll-margin-top:72px}
.bloque{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding:40px 0}
.bloque.inv .txt{order:2}
.bloque .txt p{font-size:18px;color:var(--mu);margin-top:14px}
.bloque ul{list-style:none;padding:0;margin:20px 0 0;display:grid;gap:10px}
.bloque li{display:flex;gap:10px;align-items:flex-start}
.bloque li::before{content:"";flex:0 0 22px;height:22px;border-radius:50%;margin-top:2px;background:var(--ac2) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%231b1f3b' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M6 12l4 4 8-8'/%3E%3C/svg%3E") center/14px no-repeat}
.cap{justify-self:center;width:min(300px,78vw);border-radius:28px;overflow:hidden;border:1px solid var(--bd);box-shadow:0 20px 40px -20px rgba(27,31,59,.3);background:var(--card)}
@media (max-width:860px){.bloque{grid-template-columns:1fr;gap:28px}.bloque.inv .txt{order:0}}

/* Más funciones */
.mas{padding:56px 0}
.grilla{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px}
.grilla .ben{padding:18px}
@media (max-width:860px){.grilla{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.grilla,.franja{grid-template-columns:1fr}}

/* Diferencias */
.dif{padding:56px 0}
.dif .intro{color:var(--mu);max-width:620px;margin-top:10px}
.comp{margin-top:28px;background:var(--card);border:1px solid var(--bd);border-radius:var(--r);overflow:hidden}
.comp .fila{display:grid;grid-template-columns:1.1fr 1.3fr 1.3fr;border-top:1px solid var(--bd)}
.comp .fila:first-child{border-top:0}
.comp .fila>div{padding:16px 18px;font-size:15px}
.comp .cab>div{font-weight:700;font-size:14px;color:var(--mu);text-transform:uppercase;letter-spacing:.04em}
.comp .cab .k{color:var(--ac)}
.comp .t{font-weight:600}
.comp .k{background:var(--ac2)}
.comp .o{color:var(--mu)}
.comp .nota{font-size:13px;color:var(--mu);font-weight:500;display:block;margin-top:2px}
@media (max-width:640px){
  .comp .fila{grid-template-columns:1fr 1fr}
  .comp .fila .t{grid-column:1/-1;padding-bottom:4px;background:var(--bg)}
  .comp .cab .t{display:none}
  .comp .fila>div{padding:12px 14px}
}

/* Precio */
.precio{background:var(--ac);color:#fff;border-radius:28px;padding:48px 32px;margin:40px 0;display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:center}
.precio .mu{color:#c3c7e0}
.precio .tarjeta{background:#fff;color:var(--tx);border-radius:22px;padding:28px}
.precio .lanz{display:inline-block;background:var(--wa);color:#8a5a00;font-weight:700;font-size:13px;padding:5px 10px;border-radius:999px}
.precio .monto{font-family:var(--f-d);font-weight:800;font-size:52px;letter-spacing:-.03em;margin-top:12px;line-height:1}
.precio .monto small{font-size:18px;font-weight:600;color:var(--mu);letter-spacing:0}
.precio .despues{margin-top:8px;color:var(--mu)}
.precio ul{list-style:none;padding:0;margin:20px 0 24px;display:grid;gap:8px;font-size:15px}
.precio ul li::before{content:"✓ ";color:var(--ac);font-weight:800}
.precio .btn{width:100%}
@media (max-width:860px){.precio{grid-template-columns:1fr;padding:32px 20px}}
@media (max-width:520px){.precio .monto{font-size:46px}.precio .monto small{display:block;margin-top:8px}}

/* Pasos */
.pasos{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:28px;counter-reset:p}
.paso{background:var(--card);border:1px solid var(--bd);border-radius:var(--r);padding:22px;counter-increment:p}
.paso::before{content:counter(p);display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--lima);color:var(--ac);font-weight:800;margin-bottom:12px}
.paso p{color:var(--mu);font-size:15px;margin-top:4px}
@media (max-width:720px){.pasos{grid-template-columns:1fr}}

/* Preguntas */
.faq{max-width:760px;margin:0 auto;padding:64px 0}
details{background:var(--card);border:1px solid var(--bd);border-radius:14px;margin-top:10px}
summary{cursor:pointer;list-style:none;padding:18px 20px;font-weight:700;display:flex;justify-content:space-between;gap:12px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:22px;line-height:1;color:var(--ac)}
details[open] summary::after{content:"–"}
details p{padding:0 20px 18px;color:var(--mu)}

.final{text-align:center;padding:56px 0 72px}
.final p{font-size:19px;margin:14px 0 26px}
footer{border-top:1px solid var(--bd);padding:28px 0 40px;font-size:14px;color:var(--mu)}
footer .wrap{display:flex;gap:16px;flex-wrap:wrap;align-items:center}
footer a{text-decoration:none;font-weight:600}
footer .marca{font-size:18px;color:var(--tx)}
footer .marca img{width:26px;height:26px;border-radius:8px}

/* Páginas por rubro */
.dolores{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:28px}
.dolores .ben{padding:22px}
.dolores .ben h3{font-size:19px}
.dolores .ben p{font-size:16px;margin-top:6px}
@media (max-width:720px){.dolores{grid-template-columns:1fr}}
.otros{margin-top:28px;font-size:15px;color:var(--mu);display:flex;flex-wrap:wrap;gap:6px 14px;justify-content:center}
.otros a{font-weight:700;color:var(--ac);text-decoration:none}
.rubros{padding:40px 0 16px}
.rubros .lista{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:24px}
.rubro{display:block;background:var(--card);border:1px solid var(--bd);border-radius:var(--r);padding:18px;text-decoration:none;transition:border-color .15s}
.rubro:hover{border-color:var(--ac)}
.rubro b{display:block;font-family:var(--f-d);font-size:19px}
.rubro span{display:block;font-size:14px;color:var(--mu);margin-top:4px}
.rubro::after{content:"Ver →";display:block;margin-top:10px;font-weight:700;font-size:14px;color:var(--ac)}
@media (max-width:860px){.rubros .lista{grid-template-columns:1fr 1fr}}

/* Guías */
.guia{padding:40px 0 16px;max-width:900px;margin:0 auto}
.guia h1{font-size:clamp(32px,5vw,48px)}
.guia .intro{font-size:19px;color:var(--mu);margin-top:14px;max-width:62ch}
.miga{font-size:15px;color:var(--mu);margin-bottom:14px}
.miga a{color:var(--ac);font-weight:700;text-decoration:none}
.gpasos{list-style:none;padding:0;margin:36px 0 0;counter-reset:g;display:grid;gap:18px}
.gpasos li{counter-increment:g;display:grid;grid-template-columns:1fr 300px;gap:32px;align-items:start;background:var(--card);border:1px solid var(--bd);border-radius:var(--r);padding:24px;scroll-margin-top:80px}
.gpasos li.solo{grid-template-columns:1fr}
.gpasos li::before{content:counter(g);grid-column:1/-1;display:grid;place-items:center;width:36px;height:36px;border-radius:50%;background:var(--lima);color:var(--ac);font-weight:800;margin-bottom:-18px}
.gpasos h2{font-size:24px}
.gpasos p{color:var(--mu);margin-top:8px}
.gpasos img{width:100%;border-radius:14px;border:1px solid var(--bd);box-shadow:0 14px 30px -18px rgba(27,31,59,.35)}
@media (max-width:720px){.gpasos li{grid-template-columns:1fr;gap:18px;padding:20px}.gpasos img{max-width:340px;justify-self:center}}
.gsig{display:flex;justify-content:space-between;gap:12px;margin-top:28px}
.gsig a{flex:0 1 48%;background:var(--card);border:1px solid var(--bd);border-radius:14px;padding:14px 18px;text-decoration:none;font-weight:700}
.gsig a:hover{border-color:var(--ac)}
.gsig a span{display:block;font-size:13px;color:var(--mu);font-weight:600}
.gsig .der{text-align:right;margin-left:auto}
.glista{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:32px}
.gcard{position:relative;display:block;background:var(--card);border:1px solid var(--bd);border-radius:var(--r);overflow:hidden;text-decoration:none;transition:border-color .15s}
.gcard:hover{border-color:var(--ac)}
.gcard img{width:100%;height:170px;object-fit:cover;object-position:top;border-bottom:1px solid var(--bd)}
.gcard .gn{width:30px;height:30px;border-radius:50%;background:var(--lima);color:var(--ac);font-weight:800;display:grid;place-items:center;margin:16px 18px 0}
.gcard b{display:block;font-family:var(--f-d);font-size:20px;padding:8px 18px 0}
.gcard span:last-child{display:block;font-size:15px;color:var(--mu);padding:4px 18px 18px}
@media (max-width:860px){.glista{grid-template-columns:1fr 1fr}}
@media (max-width:520px){.glista{grid-template-columns:1fr}}

/* Demo y quién hace Kovo (página principal) */
.demo{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:center;background:var(--card);border:1px solid var(--bd);border-radius:28px;padding:44px;margin:8px 0 32px}
.demo .et{display:inline-block;background:var(--lima);color:var(--ac);font-weight:700;font-size:14px;padding:6px 12px;border-radius:999px;margin-bottom:16px}
.demo .txt p{font-size:18px;color:var(--mu);margin:14px 0 24px;max-width:46ch}
.demo .tel{display:block;width:min(280px,72vw)}
.demo-rubros{display:flex;flex-wrap:wrap;gap:8px;margin-top:10px}
.demo-rubros a{background:var(--bg);border:1px solid var(--bd);border-radius:999px;padding:8px 14px;font-weight:600;font-size:15px;text-decoration:none}
.demo-rubros a:hover{border-color:var(--ac);color:var(--ac)}
@media (max-width:860px){.demo{grid-template-columns:1fr;padding:28px 20px;text-align:center;gap:32px}.demo .txt p{margin-inline:auto}.demo-rubros{justify-content:center}}
.quien{display:flex;gap:28px;align-items:flex-start;max-width:760px;margin:56px auto 0;background:var(--card);border:1px solid var(--bd);border-radius:var(--r);padding:32px}
.quien .cara{flex:0 0 96px;width:96px;height:96px;border-radius:50%;object-fit:cover}
.quien h2{font-size:clamp(24px,3vw,30px)}
.quien p{color:var(--mu);margin-top:12px}
.quien .btn{margin-top:20px}
@media (max-width:600px){.quien{flex-direction:column;align-items:center;text-align:center;padding:24px 20px}}

/* Páginas legales */
.legal{max-width:760px}
.legal .act{margin-top:10px;font-size:15px}
.legal h2{font-size:22px;margin:32px 0 10px}
.legal p,.legal li{font-size:17px;line-height:1.6}
.legal p+p{margin-top:12px}
.legal ul{padding-left:22px;margin:10px 0;display:grid;gap:8px}
.legal a{color:var(--ac);font-weight:600}
.legal .btn{color:#fff}.legal .btn.sec{color:var(--tx)}
.legal mark{background:#ffe08a;padding:0 4px;border-radius:4px}
footer .legales{margin-top:14px;gap:18px;font-size:13px}
footer .legales a{font-weight:500;color:var(--mu)}